#CREATING LINKEDIN GROUPS HOW TO#
#CREATING LINKEDIN GROUPS FREE#

One critical step you should take when starting a LinkedIn Group that attracts members is to establish your authority early on. Tools like Google’s Keyword Planner and Google Trends are useful for uncovering search data and trends over time. You can also use keyword research to identify the most-searched terms relevant to your business, then focus a Group around the most searched-for phrase in your industry. This can help you identify a gap, or a topic of interest, that doesn’t yet have a dedicated Group. Before launching a Group of your own, check out existing Groups and follow the conversations on them. Although that’s not a lot in relation to its user base, it’s still a fair amount of competition, particularly if you’re in a saturated niche. There are already 2.1 million Groups on LinkedIn. So how can you start your own successful LinkedIn Group? These six tips will help. If you're a member, you probably already know that LinkedIn has a Groups feature where users with shared interests can convene and discuss relevant topics-you might even belong to a few.īut have you ever considered running your own LinkedIn Group as a marketing initiative? Although it might seem like a lot of work, if you run it wisely, your members will actually take care of most of the heavy lifting for you. And people are joining LinkedIn at a rapid pace on average, two new members join every second. Want to promote via Facebook, Twitter or the main LinkedIn feed? Click the “Share” button on the top right of your group at any time.Īnd you are off! Now you have your own LinkedIn membership Group which will enable you to market in many new ways.With more than 313 million members spanning more than 200 countries and territories, LinkedIn is a very popular social networking platform for professionals. This will enable you to send invitations in batches to your LinkedIn connections. On the left hand side you will see “Send Invitations”. Start Inviting! When you click on your Group, click next on the “Manage” tab. The more content that you add to your Group initially will enhance the amount of conversion once you begin to invite people to join.ĥ.

Get your other co-workers to start a few as well. To get the ball rolling, post three or four discussions. This will enable you to be found when someone is searching for a group with your subject matter.Ĥ. Make sure to fill it in completely and use as many keywords as you can. Click on this and fill out the form supplied. On the next screen you will see a link to “Create a Group”. Go into LinkedIn and click on the Groups tab. They may think this a company related membership Group?ģ. Make sure not to use your own company name as the name of the Group as it will confuse people. Make sure your logo has the same look and feel as your company logo and the Group name reflects both your company and the Group itself.

#CREATING LINKEDIN GROUPS FREE#

There are many free logo services available, just Google them. All LinkedIn Groups have a name and logo, so you will need to create one. So we created the group to interest healthcare organizations by sharing discussions related directly to using marketing to build their business online.Ģ. One of the sectors we service at The Go! Agency is the healthcare market. For example, we have The Go! Healthcare Marketing Insider (you can join here). You should create your LinkedIn Group around the subject matter of your business and topics your target consumer would be interested in.

#CREATING LINKEDIN GROUPS HOW TO#

Here are some straight-forward tips on how to create the perfect LinkedIn Group for your business, quickly and efficiently:ġ. If you have opened and completed your LinkedIn profile, you have the ability to create your own membership group, branded to your niche with you in the driver’s seat. They truly are powerhouses for not only getting hits to your website, but also for you to directly connect with influential people and potential customers.īut you don’t have to simply join someone else’s group – you can start your own! I’ve written before about the power of LinkedIn Groups to enhance your credibility and visibility on LinkedIn. When you are marketing your business (or yourself) on LinkedIn, there are numerous outlets for you to utilize: your profile, your updates, your connections and your groups to name a few.

Creating linkedin groups